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Digital Marketing Specialist

Job Description – Digital Marketing Specialist

Repro Products, Inc. (RPI) is seeking a Digital Marketing Specialist who will be responsible for setting up and optimizing complex marketing automations, using data analytics to report on and improve the effectiveness of RPI’s digital marketing efforts and keeping our websites updated while implementing SEO to grow traffic and awareness. This position reports to the Marketing Director and requires exemplary writing skills, a strong understanding of data analysis procedures and an ability to drive new customer acquisition and customer retention programs.

Repro Products is a dynamic, locally-owned business comprised of four principal business units: CAD Software and Training, Xerox Office and Production equipment, Wide Format Equipment and Service and Reprographics and Printing Services.  The successful candidate will be a zealous online proponent for each of the business units ensuring interesting and substantive content among social media platforms, including: LinkedIn, YouTube, Google+, Twitter and Facebook.

Responsibilities:

  • Formulate and manage the company’s social marketing community growth and implement and integrate new programs, strategies and ideas.
  • Assist in the execution and promotion of new content and other pertinent information via the corporate website, blogs and social media platforms.
  • Oversee all online advertising, including pay-per-click; increase quality in clicks and conversions for improved ROI.
  • Ensure all website content is up to date and meets manufacturer’s requirements whether company-generated or populated through content syndication.
  • Analyze website traffic and modify website design to maximize traffic, customer satisfaction and sales generation in support of assigned marketing initiatives.
  • Review competitive websites and social media and collect marketing intelligence regarding competitive position.
  • Monitor and report on email metrics such as open, click, opt-out, and conversion rates. Create and manage marketing lists in CRM and manage Excel lists for email marketing.
  • Create video content for website and social media posts.

 Skills:

This individual should possess a BS or BA in Marketing, Communications, or related discipline, and 2+ years of experience in marketing with emphasis on web or interactive marketing.  Must demonstrate excellent verbal and written communication skills and understanding of SEO, social media marketing and email marketing.

  • Social media management and branded content strategy development and execution across major channels (LinkedIn, Facebook, Twitter, YouTube, etc.).
  • SEO/SEM Technology experience critical such as Google AdWords, Google Tag Manager, etc.
  • Foundational understanding of responsive web design, software and application development, Content Management Systems (CMS), HTML and CSS.
  • Proficiency in Adobe Illustrator, PhotoShop and DreamWeaver.
  • Experience administering a Marketing Automation (MA) tool such as ClickDimensions, Marketo, or Hubspot.
  • Experience with Microsoft Dynamics CRM (or other CRM tool) is a plus.

Repro Products, Inc. (RPI), is a multi-divisional, community-centric organization located in Smyrna, GA.  Our family of businesses include RPI, The Color Spot, 4ColorLaser and Safety Products Store.  We are an award winning local company servicing the Architectural, Engineering and Manufacturing industries for over 39 years.  We have evolved to become a Gold-level Autodesk software and support provider.  As an Authorized Autodesk Training Center we provide training, consulting and programming to our software clients.  Our Reality Capture division offers 3D laser scanning and drone services. These are in addition to our other divisions including wide format printing and printers, and as an Authorized Sales Agent of Xerox Corporation, providing products such as Xerox award winning multi-functional devices, printers, managed print services, and software.

We offer paid vacations and holidays. We have health, dental, life, vision insurance, 401K and credit union. We are a Drug Free Workplace and EOE and e-verify.

To apply, send resumé and cover letter to bhansen@reproproducts.com.